Light from Osram Puts BMW Motorsport Team in Top Form for Racing
BMW Motorsport will be using biologically effective light from Osram during the 24-hour race on the Nürburgring in Germany, taking place on May 27 and 28. As new official partner of BMW Motorsport, Osram will be supplying activating light for drivers and engineers both before and during the race, enhancing their alertness and boosting their concentration.
“We are delighted that BMW Motorsport has opted to use our innovative lighting solutions. High-level competitive sport demands optimum performances, and this is where our lighting expertise can help the racing team,” says Stefan Kampmann, CTO at Osram. “The competition at the Nürburgring 24 Hours is possibly more intense this year than ever before in the history of this iconic race. That makes the details all the more important,” said BMW Motorsport Director Jens Marquardt.
“As such, I am really happy that have Osram on board as Official Partner. With its innovative solutions and experience in the field of light, the company will make a valuable contribution to allowing our drivers to adapt to the unique challenges of the Nordschleife at night during the race.”
The German Ski Association (DSV) is already using Osram’s biologically effective lighting solutions for its top athletes, and BMW Motorsport is now following suit. As a new official partner of BMW Motorsport, Osram is supplying BMW Team Schnitzer with lighting solutions for the long-established Nürburgring 24 Hours Race. This range of solutions is designed to mobilize the energy of drivers and engineers exactly when needed during the arduous 24-hour race and help them sharpen their focus. The light comes in the form of LED light glasses and special luminaires.
Sport is not the only sector in which biologically effective light is used. The technology can also be employed on airplanes to reduce the jet lag caused by longer journeys. Used correctly, it can speed up the rate of recovery from one hour time difference per day – without light support – to up to three hours per day. It’s also used in schools, where it helps boost the students’ concentration.
Installed in retirement or nursing homes, it can help stabilize dementia sufferers who have lost track of their day/night cycle. The technology is used in offices as well, where Osram provides special luminaires and control systems that adapt the color and intensity of the light over the course of the day, thus optimizing the performance and concentration levels of office workers.